The secret source of better brand engagement
Studies show that when consumers get to choose which ads they watch, brand lift metrics increase more than three times. Read on to find out why.
View Article3 major new trends driving branded video
This summer, there were noticeable new trends when it came to branded video. Here are three tactics that raked in the views.
View Article3 new brand videos that are resonating globally
The latest viral hits are the ones that ring true around the world. See which brands are leveraging video best for universal appeal.
View ArticleBranded video: Bottomless budgets vs. low-cost campaigns
Last month, brands scored big with both star-studded, expansive video campaigns and low-budget, evergreen content. See which brands are creating videos that continue to get watched long after their...
View ArticleMaybelline, Gillette take vastly different approaches to building confidence
Among the recent top brands in online video, these two personal care giants epitomize the gender gap when it comes to selling health and beauty to women versus men.
View ArticleThe branded video strategies that never fail
Last month's top brands in video leveraged tried-and-true approaches to gaining viewership. See which strategies you can apply to your own campaigns.
View ArticleCelebrities in branded video campaigns are taking over
The month of August was dominated by celeb-filled videos that brought in big numbers. Take a look at which brands used this familiar strategy.
View ArticleThe rise of athletes in branded video
September's top video ad campaigns featured star athletes and smartphone wars in powerful storytelling formats. See who made it onto the chart.
View ArticleThe event-focused video takeover
While many brands saw success with Halloween-themed spots in October, other events were popular as well. See the new players who rocked last month with innovative campaigns.
View ArticleBranded video campaigns for the holiday season
The penultimate month of the year brings with it Thanksgiving and Christmas-themed video content. These are the brands that topped the November chart.
View ArticleVideo content partnerships are making waves
The end of 2015 brought with it year-in-review campaigns, holiday-themed ads, and other viral hits. See which brands topped the chart.
View Article
More Pages to Explore .....